How to Make an Internal Communications Video: AI vs Traditional.

The power of video cannot be underestimated, especially in our digitally-driven age. When it comes to sharing information within an organization, an "Internal...

The power of video cannot be underestimated, especially in our digitally-driven age. When it comes to sharing information within an organization, an "Internal Communications Video Maker" can be a game-changer. Such tools not only facilitate engaging communication but also foster strong company culture and employee engagement.

What are Internal Communication Videos?

At their core, internal communications videos are video content created specifically for an organization's internal audience. They serve to enhance employee communication, relay company values, and boost company announcements, becoming an essential component of an effective internal communications strategy.

Who Creates These Internal Communications Videos?

Typically, team members from the HR, marketing, or communications departments craft these videos. However, with the rise of user-friendly video creation tools, anyone within an organization can take the initiative.

Top 9 Use Cases of Internal Communications Video:

1. Onboarding Videos: Guide new hires through company norms and processes, ensuring a smoother transition.
2. Training Videos: Provide tutorials and demonstrations, making it easier for employees to acquire new skills.
3. Company Announcements: Share updates or significant changes within the company using engaging videos.
4. Company Culture Showcases: Highlight company culture and values, strengthening internal bonds.
5. Employee Engagement Initiatives: Promote events, webinars, or social media initiatives to keep employees engaged.
6. Explainer Videos: Break down complex concepts into digestible video content.
7. Feedback and Review Sessions: Use video to present performance analytics or team reviews.
8. Remote Work Updates: For companies that operate remotely, video communication helps in relaying work updates or changes.
9. Recognition and Awards: Celebrate employee achievements and milestones through high-quality videos.

Key Features of Internal Communications:

Effective internal communications involve clarity, engagement, regular updates, feedback mechanisms, and multiple communication channels. Video enhances these features, offering a powerful tool that’s both compelling and informative.

Traditional Creation of an Internal Communications Video:

1. Planning: Outline the video's purpose and content. Define your target audience and key messages.
2. Scripting: Draft a script, ensuring the inclusion of key points and transitions. This may also involve creating a storyboard.
3. Software and Hardware: Use software like PowerPoint for screen recording or other specialized video production tools. A high-quality camera and microphone are essential for filming.
4. Recording: Film the content. This might include voiceover, screen recording, or on-site shooting.
5. Editing: Use video editing software to refine the video. Add transitions, music, and graphics.
6. Review: Team members review the video, suggesting edits or improvements.
7. Distribution: Share the video on intranet sites, company webinars, or other internal communication tools.
8. Cost: Depending on software, hardware, and team involvement, costs can range from minimal to extensive.

Creating a Video with AI Video Editors:

Leverage AI video editors to streamline the video creation process. These tools offer templates, auto-editing, and voiceovers, simplifying video production.

AI Video Editors vs. Traditional Approach:

Pros:

• Speed: AI tools offer quicker turnarounds.
• Cost: Reduced need for hardware and specialized teams.
• Flexibility: Numerous templates and easy edits.

Cons:

• Less Personal Touch: May lack the human element.
• Dependence: Over-reliance on technology can be limiting.

Top 10 AI Internal Communications Video Makers

Speechify Studio

Pricing: Free to try

Speechify Studio is a comprehensive creative AI suite for individuals and teams. Create stunning AI videos from text prompts, add voice overs, background music and free stock images. All your projects are free to use for personal or commercial use.

Top Features: Templates, text to video, real-time editing, resizing, video marketing tools.

Speechify is clearly the best option for your international communications videos as it is a great product on its own, but it also provides seamless integration with the Speechify Studio suite of AI products for creators.

Veed

Cost: Offers a free version with limited features. Premium plans range from $18 to $30 per month.

Veed is an intuitive online video editor enhanced with AI features. It simplifies video creation processes, making it suitable for both beginners and professionals.

Top 5 Features:

1. Auto-subtitles generation.
2. AI-powered video transcription.
3. Automated video translations.
4. Audio visualizer tools.
5. Content repurposing tools to convert videos into various formats.

Synthesia

Cost: Starts at $30 per video. Enterprise pricing varies based on requirements.

Synthesia provides a platform for creating videos without cameras or studios. It employs AI to generate lifelike avatars that can speak your message.

Top 5 Features:

1. Real-time video generation.
2. Multilingual avatar speeches.
3. Customizable video backgrounds.
4. Integrations with other platforms.
5. Script-to-video conversion.

Magisto by Vimeo

Cost: Plans range from $9.99 to $69.99 per month.

A product of Vimeo, Magisto employs AI to analyze and automatically edit video content, transforming it into engaging stories.

Top 5 Features:

1. AI-driven video editing.
2. Ready-made templates.
3. Royalty-free music library.
4. Facial recognition to optimize video focus.
5. Social media sharing integrations.

Lumen5

Cost: Offers a free version. Premium plans start at $19 per month.

Lumen5 is designed to convert articles into engaging video content with the help of AI. It's great for content repurposing.

Top 5 Features:

1. Text-to-video transformations.
2. AI-driven video optimization.
3. Customizable video themes.
4. Media library with millions of assets.
5. Brand presets to maintain company aesthetics.

Kapwing

Cost: Free with a watermark. Pro plan at $20 per month.

Kapwing is a collaborative platform for video editing. While it has various manual editing tools, its AI functionalities significantly enhance the editing process.

Top 5 Features:

1. AI-assisted video resizing.
2. Auto-subtitle generation.
3. Meme generator.
4. Collaborative workspace.
5. Loop video effects with AI enhancements.

Clipchamp

Cost: Offers a free version. Premium plans start from $9 per month.

Clipchamp provides a combination of traditional video editing and AI-driven tools, offering a comprehensive video creation experience.

Top 5 Features:

1. AI-powered video compression.
2. Customizable video templates.
3. Stock video and audio libraries.
4. Webcam recording with AI enhancements.
5. Quick social media video adaptations.

Wibbitz

Cost: Pricing is customized based on requirements.

Wibbitz is a video creation platform tailored for storytellers. Its AI-driven approach helps in automating video production.

Top 5 Features:

1. Automated text-to-video.
2. Customizable video templates.
3. Voice-over capabilities.
4. Branding customizations.
5. Analytics for video performance.

Promo.com

Cost: Plans start from $39 per month.

Promo.com is a video creation platform ideal for promotional content. It boasts AI tools to tailor content for marketing purposes.

Top 5 Features:

1. AI-driven video ad recommendations.
2. Extensive stock video library.
3. Pre-made video templates.
4. Collaboration features for team edits.
5. Music tracks optimized for ads.

Crello

Cost: Offers a free version. Pro plan at $7.99 per month.

Crello is a design tool that has ventured into video, providing AI-driven video editing capabilities. It's versatile and user-friendly.

Top 5 Features:

1. Animated video designs.
2. AI-driven design suggestions.
3. Extensive video and design templates.
4. Video backgrounds.
5. Branding elements and customizations.

FAQs:

How to track internal communications videos?

Utilize analytics provided by video hosting platforms or integrate tools that gauge viewership and engagement.

Why do you need an internal communication video?

Videos enhance understanding, foster company culture, and serve as an engaging medium for sharing information, making them invaluable for any internal comms strategy.