Discover insider tips on securing an audiobook deal and kickstart your career as an audiobook author.

How to get an audiobook deal

In the past decade, the literary landscape has transformed rapidly. From print books to Kindle e-readers, and now, the rise of the audiobook - the way we consume stories has evolved. As an author, the quest to land an audiobook deal can be both challenging and rewarding. So, how can you bridge your written words to the audible sphere? Let's delve in.

Research the audiobook market

Today's digital age is spearheaded by platforms like Audible, audiobooks.com, and Scribd, all of which have played pivotal roles in the audiobook revolution. Another influencing factor in this audio renaissance is the increasing popularity of podcasts. With platforms like Netflix transforming visual entertainment, the audio realm isn't far behind, championing its unique binge-worthy content. Familiarize yourself with the current trends and popular genres in new releases. Research successful audiobooks similar to your work and understand what makes them appealing to listeners.

Decide if you should make an audiobook

Before delving into the process, it's crucial to determine whether creating an audiobook is the right choice for your book. Certain genres, especially non-fiction and bestsellers, tend to fare better in the audiobook realm. However, if your first book is an indie novel with a gripping narrative or a unique angle, it could very well be the next great audiobook.

Ensure your book is ready for an audiobook pitch

Before you pitch or self-publish, ensure your print book or Kindle version is professionally presented. A compelling book cover, cover, and description play a vital role in attracting readers and listeners. Additionally, optimize your book's description by using compelling language and highlighting its unique selling points.

Prepare a strong book proposal

Craft a compelling book proposal that includes a summary of your book, a market analysis, information about your target audience, and your author bio. Highlight any relevant credentials, previous publications, or platforms you have that can help promote your book.

Find a literary agent

While it's possible to directly approach publishers or audiobook production companies, having a literary agent can significantly increase your chances of securing a deal. Agents have industry connections and experience in negotiating contracts. Research and compile a list of reputable literary agents who specialize in your genre. Send your book proposal and a query letter to the agents on your list.

Pitch to publishers or audiobook production companies

If you prefer to bypass the agent route, research publishers or audiobook production companies that accept direct submissions. Look for those that specialize in audiobooks and are open to working with new authors. Follow their submission guidelines carefully to ensure you include any required materials, such as sample chapters or a full manuscript. Additionally, personalize your queries whenever possible. Be prepared for potential rejection and continue submitting to other agents.

Build your author platform

Establishing a strong online presence through social media, a website, or a blog can help demonstrate your potential as an author and attract the attention of agents and publishers. Engage with your target audience and showcase your writing skills.

Consider self-publishing and audiobook production

If you encounter difficulties in securing a traditional audiobook deal, you can explore self-publishing options. Many platforms, such as Amazon's Kindle Direct Publishing (KDP) and ACX, offer opportunities to publish your book as an eBook and produce an audiobook. This can be an alternative route to reach a wide audience and potentially attract the attention of traditional publishers or audiobook production companies.

Choose a great narrator

Finding the right narrator can make or break your audiobook. Look for professional voice actors or narrators who can bring your book to life. Audition multiple candidates to ensure their tone, style, and delivery align with your book's essence. You can also use an AI voice over tool, such as Speechify Voice Over Studio, which offers a wide array of lifelike voices.

Decide on audiobook distribution: Exclusive or wide?

When it comes to distribution, you have two primary options: exclusive or wide. Exclusive distribution, such as through Audible's ACX platform, offers benefits like increased royalties and exposure to a large audience. However, choosing wide distribution allows your audiobook to reach listeners through various retailers and subscription services like Audiobooks.com, Scribd, Audible, and more.

Play around with audiobook pricing

Experimenting with pricing can help you find the sweet spot that maximizes both profit and audience reach. Consider offering your audiobook at different price points, running promotional discounts, or including it in subscription services like Kindle Unlimited or Audible's monthly subscription.

Publish your audiobook on popular platforms

Publishing your audiobook on platforms like Audible, Amazon, iTunes, and Google Play is essential to reach a broad audience. Utilize services like Findaway Voices or ACX to distribute your audiobook effectively.

Market your audiobook

After you land an audiobook the work doesn’t stop there, now you need to promote your audiobook to ensure you gain a reader base who will keep coming back for more.

Entice with promotions

Engage your audience by offering promo codes or participating in daily deals on platforms like BookBub. This not only increases your audiobook sales but also amplifies visibility amongst audiobook listeners.

Library collaborations

OverDrive, a revered service in the audiobook community, partners with local libraries to provide audiobooks to readers. As an author, this collaboration can be instrumental, especially in attracting those scouting for free audiobooks.

Diversify your platforms

Apple's iTunes is a haven for iOS users, and several Android apps cater to the audiobook needs of Android aficionados. Ensure your presence on both spectrums for maximum reach.

Feedback matters

Engage with your listeners. Encourage them to leave reviews or add your audiobook to their wishlist. These actions amplify your presence and enhance trustworthiness among potential listeners.

Network

Attend writing conferences and networking events: Participate in writing conferences, book fairs, and industry events where you can meet agents, publishers, and professionals from the audiobook industry. Networking can help you make valuable connections and increase your chances of finding a deal.

Apply to audiobook promotions (Chirp)

Promotions such as Chirp, BookBub's audiobook-centric platform, can significantly boost your visibility. Apply for featured deals and leverage their daily deals to reach a massive audience of audiobook enthusiasts.

Utilize social media and podcasts

Promote your audiobook on social media platforms by sharing engaging content, such as audiograms, snippets, images, and quotes. You can also collaborate with relevant podcasts to discuss your audiobook, gain exposure, and reach your target audience.

Speechify Voice Over Studio — #1 audiobook tool

Speechify Voice Over Studio stands out as the premier tool for producing captivating audiobooks and audio content. With a library of over 200 lifelike voices, Speechify Voice Over Studio gives creators access to a diverse range of tones, accents, and languages, making it a truly global solution for authors and content creators seeking to reach a wide audience. The versatility of the platform ensures that regardless of the narrative or subject matter, there's a voice that can bring it to life with authentic emotion and clarity. Whether you're a seasoned audio producer or a newbie looking to dip your toes into the audiobook world, Speechify Voice Over Studio offers an unparalleled experience in audio production, so give it a try for free today.

FAQ

What are Audible Originals?

Audible Originals are exclusive audio titles created and produced by Audible, ranging from storytelling to documentaries, only available to Audible subscribers.

How can I get my book added to Audible’s audiobook library?

To add your book to Audible's audiobook library, you can use the ACX (Audiobook Creation Exchange) platform, where authors can partner with producers to create and distribute audiobooks.

Do fiction or non-fiction books make better audiobooks?

Whether fiction or non-fiction books make better audiobooks is subjective and depends on listener preference; both genres can be effectively adapted to the audio format.

What is the best audiobook app?

The best audiobook service can vary depending on individual preferences, but Speechify Audiobooks offers a wide range of genres as well as a free premium audiobook when you sign up.

How much is the subscription fee for The New York Times?

You can get unlimited access to The New York Times for $1/week. This is billed as $25 ($4 every 4 weeks for the first year.)