How to create on hold messages that callers will love

In this article, we will explore the importance of on hold music, how to choose your on hold messages, the benefits of professional voice actors and AI voice over, and the factors to consider when creating your hold messages.

When callers are put on hold, they often encounter dead air or generic music that leaves them feeling unengaged and frustrated. However, with a thoughtful approach to on hold messages, you can turn this time into a valuable opportunity to inform and entertain your callers. In this article, we will explore the importance of on hold music, how to choose your on hold messages, the benefits of professional voice actors and AI voice over, and the factors to consider when creating your hold messages. We will also introduce Speechify as a tool that can help you create custom hold messages that your callers will love.

What is On Hold Music?

On hold music is the audio played to callers while they wait on the line. It serves as a way to keep callers engaged and entertained during the hold time. However, on hold music alone may not be enough to create a positive caller experience. That's where on hold messages come in.

How to Choose Your On Hold Messages

To create effective on hold messages, consider the following factors:

1. Average Hold Time: Analyze your call data to determine the average hold time. This information will help you plan the content of your messages and ensure they are not too long or too short.
2. Background Music: Select background music that aligns with your brand and creates a pleasant atmosphere for callers. The music should be non-intrusive and of high-quality.
3. Customer Expectations: Understand the needs and preferences of your target audience. Tailor your messages to address frequently asked questions (FAQs), provide helpful information, and offer solutions to common issues.

Creating On Hold Messages

There are two primary approaches to creating on hold messages: utilizing professional voice actors or using AI voice over technology.

1. Professional Voice Actors: Hiring professional voice talents ensures a polished and engaging delivery. Professional voice actors bring expertise in intonation, pacing, and capturing the right tone to enhance the caller experience.
2. AI Voice Over: AI voice over solutions like Speechify offer a quick and cost-effective way to generate on hold messages. These tools use advanced algorithms to create natural-sounding voice recordings that can be customized to match your brand's voice and style.

What to Consider When Creating Your Hold Messages

When creating your on hold messages, keep the following in mind:

1. Intentionality: Plan the content of your messages carefully. Incorporate information that adds value, such as updates on new products or services, special offers, and additional information that can upsell or inform callers.
2. Call to Action: Include a clear call to action in your messages, prompting callers to take the desired action such as visiting your website, following you on social media, or leaving their contact information for a call back.
3. Script Writing: Invest in professional script writers or copywriters who understand the nuances of on hold messaging. They can craft compelling scripts that grab attention and deliver your message effectively.
4. Background Music: Use background music that complements your brand image and enhances the overall caller experience. The right music can set the tone and create a positive atmosphere.

Speechify Can Help Create Custom Hold Messages Your Callers Will Love

Speechify is an AI-powered voice over solution that can help you generate custom hold messages with high-quality voice recordings. With Speechify, you can create personalized messages that align with your brand and resonate with your callers. Whether you choose a professional voice talent or use AI voice over technology, Speechify offers a user-friendly platform and intuitive customization options to ensure your hold messages are engaging and impactful. In conclusion, creating on hold messages that your callers will love requires thoughtfulness, intentional content, and a focus on the caller experience. By choosing the right music, incorporating valuable information, using professional voice talents or AI voice over solutions, and considering factors like average hold time and customer expectations, you can turn the on-hold experience into a positive interaction. Speechify can be your partner in creating custom hold messages that leave a lasting impression on your callers and contribute to an excellent customer experience.