Turning Blog Posts into Engaging Videos

In the digital age, repurposing content is an integral part of a successful marketing strategy. An innovative way to extend the reach of your content is...

In the digital age, repurposing content is an integral part of a successful marketing strategy. An innovative way to extend the reach of your content is by transforming your blog posts into engaging videos. Video content has become a vital component of content marketing, captivating audiences on platforms such as YouTube, LinkedIn, and various social media outlets. But how can you achieve this, especially if you're a beginner?

How to Turn a Blog Post into a Video

Transforming your blog post into a video involves several steps:

Storyboard: Create a storyboard using your blog post as the script. Highlight key points and organize them in a logical sequence.

Voiceover and Animations: Use a voiceover to narrate your blog post. Complement the narration with animations, text, and images to make the video content engaging. Use appropriate fonts and templates that reflect your brand.

Video Editor: Use a video editor to compile your voiceover, animations, and text into a seamless video. For beginners, there are several video editors that are user-friendly and do not require a credit card for a trial run.

Call to Action: At the end of the video, include a call to action. This might be directing viewers to your new blog post, YouTube channel, or podcast.

Publish and Embed: Once you are satisfied with the video production, publish it on your desired platform (e.g., YouTube, LinkedIn, or your WordPress blog). You can also embed the YouTube video into your blog post.

Can a Blog be in Video Form?

Absolutely! A blog in video form is typically referred to as a vlog or video blog. Vlogs can be a dynamic way to share content and are especially popular on social media platforms and YouTube.

Posting Your Blog on YouTube

You can easily post your blog-turned-video on YouTube. This can potentially increase your brand awareness, especially if you optimize your video content for SEO and promote it effectively.

What are the Benefits of Turning a Blog Post into a Video?

Creating videos from your blog posts offers several benefits:

• Extended Reach: Videos can be shared across different social media platforms, expanding the potential audience.
• Improved SEO: Search engines favor high-quality, engaging video content, improving your website's SEO.
• Lower Bounce Rate: Videos can keep visitors on your site longer, lowering your bounce rate.
• Increased Engagement: Video content tends to be more engaging than text, and it can lead to higher interaction rates.

Blog Post vs. Video

While a blog post and a video can contain the same information, they deliver it in different ways. Videos are typically more engaging and easier to digest, whereas blog posts can offer more in-depth information and are easier for search engines to index.

Purpose of a Video Blog

The purpose of a video blog is to communicate a message in a more personal, engaging, and visually appealing way. It can also serve as an effective tool in your content marketing strategy, boosting SEO and viewer engagement

What should I do to make a video?

Making a video, especially one based on a blog post, involves several steps. Here's a simple step-by-step guide to help you through the process:

Step 1: Identify Your Message and Audience

Before you start filming, determine the message you want to convey and understand who your audience is. This will guide the style, tone, and content of your video.

Step 2: Convert Your Blog Post into a Script

Take the key points from your blog post and convert them into a script for your video. This will act as the narrative or voiceover for your video.

Step 3: Create a Storyboard

A storyboard will help you visually plan out your video. Sketch or describe what each shot or scene will look like and what happens in it. It's a visual representation of your script.

Step 4: Gather Your Assets

This could include images, video clips, animations, background music, and any other content you want to include in your video. Remember to ensure you have the right permissions and licenses for any copyrighted material.

Step 5: Record Your Voiceover

Use a good quality microphone to record your script. You may also consider hiring a professional voiceover artist if it's within your budget.

Step 6: Edit Your Video

Use a video editor to bring together your voiceover, images, video clips, and music. This is where your storyboard comes in handy, helping you to arrange your assets in a way that tells your story effectively.

Step 7: Add Text and Titles

Make sure to add in any necessary on-screen text, such as titles, subtitles, and captions. Choose fonts that are easy to read and fit well with your brand.

Step 8: Finalize Your Video

Review your video to make sure everything looks and sounds good. Make any necessary adjustments, then finalize your video.

Step 9: Publish and Promote Your Video

Upload your video to your chosen platform (e.g., YouTube, your own website, social media), and promote it as part of your marketing strategy.

Step 10: Track Your Success

Use analytics tools to track your video's performance. This could include views, shares, comments, and any impact on website traffic or sales.

Remember, creating video content may seem daunting, especially for beginners, but with a bit of practice, you can create professional-quality videos that enhance your brand and engage your audience.

Top 8 Software or Apps to Create a Video from a Blog Post

1. InVideo: Offers a wide range of templates, a simple user interface, and affordable pricing.
2. Lumen5: Uses AI to transform blog posts into videos. Offers various templates and a user-friendly editor.
3. Animoto: Excellent for creating professional videos with drag-and-drop functionality and numerous templates.
4. Adobe Spark: A high-quality video maker with an array of customization options, ideal for brand-specific content.
5. Canva: Known for its design features, Canva also offers a simple video creation tool with many templates.
6. Biteable: Ideal for creating animated videos. Offers a free version with an option to upgrade.
7. Wave.video: Enables you to create videos and repurpose them in various formats for different platforms.
8. Powtoon: Great for creating animated explainer videos with a wide range of premade templates.

Remember, turning your blog post into a video doesn't have to be complex. With the right tools and a bit of practice, anyone can create engaging videos to enhance their content marketing strategy.