Viral, hilarious, and unsettling - A guide to the AI-generated beer commercial

Learn all about the AI-generated beer commercial “Synthetic Summer” and discover how to create better AI beer advertisements.

Viral, hilarious, and unsettling - A guide to the AI-generated beer commercial

In the realm of artificial intelligence, unexpected and often amusing results can arise. Recently, an AI-generated beer commercial has been making waves online, leaving viewers simultaneously entertained and bewildered. With each viewing, the commercial takes on a stranger and more peculiar twist, resulting in a truly unique and unforgettable advertisement. Let's dive into the hilarity and disturbing nature of this AI beer commercial that has captivated audiences worldwide.

Viral AI-generated beer commercial overview

On April 24, 2023, Private Island, a London-based production company founded by co-founders Chris Boyle and Helen Power based in London, England, posted a 30-second AI-generated commercial designed for a fictional beer brand. The clip titled “Synthetic Summer” instantly went viral, spreading across the web like wildfire.

“Synthetic Summer”commercial summary

The beer ad starts off like your typical BBQ party scene, complete with people drinking blue beer cans reminiscent of Bud Light blue and having a good time while the song "All Star" by Smash Mouth plays in the background.

However, as the commercial shows up-close shots of the “people” at this party, viewers quickly realize the commercial doesn’t contain any real people but rather very creepy and odd AI-generated characters who all appear to have extra fingers or arms, and contort their faces in exaggerated smiles and expressions.

The fire slowly grows from only appearing over the BBQ pit to areas spread sporadically across the party. Soon, people are seen drinking beer without the bottles touching their lips, and some are even holding beer bottles with a third arm or upside down. Everything is in chaos as the music starts to skip, and the fire becomes a fire tornado. The clip ends with overlapping letters spelling out a fake beer brand.

Audience reactions

With each subsequent viewing, the absurdity escalates further. The AI-generated voice over attempts to maintain a sense of coherence but fails spectacularly, making the commercial both hilarious and perplexing.

Viewers have had mixed reactions to this AI-generated beer commercial. Some find the absurdity and randomness of the ad incredibly amusing, with each viewing bringing new layers of unexpected hilarity. They eagerly share it with friends, family, and colleagues, sparking conversations about the bizarre world of AI-generated content. On the other hand, some find the commercial deeply unsettling, with the combination of strange visuals and the uncanny AI-generated voice creating an eerie and uncomfortable viewing experience. Some of the reviews have included responses such as:

• "This is the funniest thing I've seen all day."
• "I'm not sure if I should laugh or cry."
• "This is the most disturbing thing I've ever seen."
• "This is the most creative and original commercial I've ever seen."

AI-generated pizza commercial

If you thought the “Synthetic Summer” video was the only AI-generated commercial, think again. On the same day, Redditor u/PizzaLater posted a 30-second commercial for a fictional pizza chain called Pepperoni Hug Spot to the subreddit r/midjourney. This video went so viral that it garnered attention from various Twitter users, including Pizza Hut, who tweeted “My heebies have been jeebied,” and Elon Musk. In an interview, the creator of the ad says he used a combination of the AI technologies Runway Gen2, ChatGPT-4, Eleven Labs, Midjourney, and Soundraw AI to produce the script, background music, voice over, graphics, and video, with a little bit added editing in Adobe After Effects.

Pepperoni Hug Spot commercial summary

The pizza commercial features the question, “Are you ready for the best pizza of your life?” complete with AI-generated people attempting to bite into pizza that is nowhere near their mouths, in the very off-putting ad. Next, you see a chef making the pizza with the very retro-sounding artificial intelligence voice over saying, “Our chefs make pizza with heart and special touch.” If you’re wondering if ingredients were featured, the ad explains the pizza is made with “cheese, pepperoni, vegetable (sic), secret things.” If that wasn’t enough, the quick delivery of said fictional and weird-looking pizza is described as “Knock, knock. Who’s there? Pizza magic.” More people are seen with distorted mouths trying desperately to eat pizza slices that are not close to their mouths. The slogan for the video is "Pepperoni Hug Spot: it’s like family, but with more cheese.”

The real power of AI videos editors

While these video examples show how AI-generated videos can go viral, which has taken social media by storm for their... peculiar creativity, they’re not a valid representation of the true power of AI video editors. True AI video editors help empower creators by leveraging learning algorithms and deep learning models to analyze vast amounts of data and generate compelling visuals, narratives, and music. By training on existing content and patterns, AI can mimic human creativity and generate unique video content. These AI video editors also offer a vast array of automated features to help cut your editing time down substantially.

Key features of AI video editors

AI video editors utilize artificial intelligence algorithms and technologies to automate and enhance various aspects of the video editing process rather than replace human actors, like the examples above show. While the specific features may vary depending on the software or platform being used, here are some common features found in AI video editors:

• Automated editing — AI video editors can automatically analyze video footage and make intelligent decisions regarding cuts, transitions, and pacing. This saves time and effort for the editor, especially when dealing with large amounts of footage.
• Object and scene recognition — AI algorithms can identify and track objects or people in a video, allowing for automated tasks such as object removal, background replacement, or applying effects to specific elements in the scene.
• Facial recognition and tracking — AI video editors can recognize and track faces in videos, enabling automatic tasks like face blurring, face tracking for effects or animations, and even facial expression analysis.
• Automatic color correction — AI algorithms can analyze the color grading of a video and automatically adjust it to achieve a more balanced and visually appealing result. This feature saves time and helps maintain consistency across different scenes or shots.
• Speech and audio recognition — AI can transcribe speech and identify audio elements in a video. This enables features such as automatic captioning, audio enhancement, noise reduction, or even matching specific audio segments with visual cues.
• Content analysis and tagging — AI video editors can analyze the content of a video, identify key elements, and automatically tag them. This simplifies the process of organizing and searching for specific footage or clips within a large video library.
• Smart templates and presets — AI video editors often include a library of templates, presets, and styles that can be automatically applied to footage based on its content, genre, or desired aesthetic. These tools provide quick and easy ways to achieve professional-looking results.
• Workflow automation — AI video editors often offer workflow automation features, such as batch processing, auto-logging, and automated file organization. These features help streamline the editing process, increase productivity, and reduce repetitive tasks.

Benefits of AI video editors

With benefits such as cost-effectiveness, rapid content creation, and targeted marketing, AI videos are becoming a trending choice for brands looking to make an impact on social media platforms like TikTok or reach a wider audience through channels like Netflix or Amazon. As AI tools continue to evolve, we can expect even more groundbreaking and imaginative commercials that challenge traditional advertising norms and captivate audiences worldwide.

Speechify Video Studio - A powerful video editor

If you’re looking for a video editing experience like never before, look no further than Speechify Video Studio. Speechify Video Studio offers premium features like AI tools that can help users drastically reduce video editing while still creating high-quality video content. The platform's user-friendly interface allows users to edit videos without the need for extensive technical knowledge. Users can seamlessly edit both video and audio footage with features like AI subtitles, lifelike voice overs, and the ability to enhance audio quality.

Speechify Video Studio also offers a range of visual effects and filters, helping boost the overall look and feel of the content. And the customization options don’t stop there. Try Speechify Video Studio for free today to see first-hand how it can transform your content creation experience.

FAQ

What is stable diffusion?

Stable diffusion is a deep learning, text to image AI model. It can create detailed images based on text descriptions and prompts.

What is the name of the company that produced the AI-generated beer commercial?

The AI-generated “Synthetic Summer” beer ad was created by privateislandtv.